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Product Marketing Manager (m/f/d)

 

Ready?
Then apply now.

Leibinger – CODING AND MARKING. stands for the highest level of reliability in process-relevant industrial coding and marking of products.

 

Take the opportunity to develop your professional success with us, building on your communication skills and strategic market expertise. As a basis we offer first-class products as well as an excellent positioning as a quality leader in a dynamic growth market. With our global presence in over 150 countries, we hold an important position and supply top brands worldwide with solutions that offer the potential to increase productivity.

 

Leibinger is family-run in the third generation, has a solid business foundation, and is geared towards long-term success. Treating each other fairly and making fast and direct decisions are cornerstones of our corporate culture.

 

For the further expansion of our marketing activities in the EMEA markets, we are looking for you.

Our team looks forward for your support as

Product Marketing Manager (m/f/d)

Accountabilities:

  • Learn to understand the markets for coding and marking solutions and enable a customer-oriented presentation of the relevant topics

  • Analysis of the market and competition, conduct customer surveys and deriving product marketing strategies

  • Communicating the added value and the story of our products to the market

  • Identification and definition of detailed user and buyer personas

  • Generating demand for our products with the help of target group-oriented product marketing materials (white papers, newsletters, brochures, webpage, SEO, SEA and social media content, product videos, etc.)

  • Development of sales enablement tools for various sales channels

  • Definition of the go-to-market for our products and implementation of successful market launches

  • Creation of campaigns according to our product strategy and implementation of communication measures

Your profile:

  • Completed university or other degree with a focus on marketing / management, sales management, business administration, psychology, communication sciences, PR or similar.

  • Specialization or proven experience in (product) marketing / product management or similar in the b2b environment

  • Proficiency in English and German

  • Excellent technical understanding and ability to translate technical features into convincing customer benefits

  • Creativity and knowledge of sales psychology

  • Excellent project management skills in an interdisciplinary environment

  • Analytical and structured way of working, a high degree of initiative and very good self and time management

  • Readiness to traveling

What we offer:

  • An exciting task – creative freedom in an innovative environment with quality products

  • A family owned and managed company – flat hierarchies, international growth, and strong roots in Germany

  • Security and team spirit – the basis of a financially independent company and collegial cooperation with a top-class team

  • Short decision-making paths – you can get things moving fast and develop personally

  • Interesting benefit package – performance-related remuneration, attractive social benefits, company pension scheme and much more​​​​​​​

Interested?

Please feel free to contact us if you have any further questions about the position or the company.
 

Have we aroused your interest? Then we look forward to receiving your informative application documents by e-mail to our personnel officer Linda Hellstern

(career@leibinger-group.com).
 

We look forward to receiving your application!
 

Paul Leibinger GmbH & Co. KG
Linda Hellstern
Phone: 07461 9286 261
career@leibinger-group.com
 

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